Promotional products give you the most BANG for your buck when it comes to your advertising needs. Getting your information in the hands of potential customers is what it's all about, and nothing does the job better than promotional products.
Studies have shown that promotional products outlast most any type of advertising, such as classified ads, radio commercials and TV spots, and have the ability of staying visible to your customers for years to come. Best of all, there are 1000's of unique promotional products to choose from, and price ranges to meet any financial plan. Whether your budget is $10 or $10,000, we have a vast array of products for you to choose from to accommodate your needs.
Top Ten Ways Of Utilizing Promotional Products
#10: Broadcast & Print Advertising Objective: Create awareness. Promotional Products’ (PPs’) Role: Products that tie into the overall campaign can create long-term residual exposure and build consumers’ attention to thematic visuals when part of the ad.
#9: Public Relations Objective: Build credibility. PPs’ Role: Clever logoed products can make for intriguing media kits and can hype special events or dress up presentations. The interactive aspects of the medium can strengthen press relationships.
#8: Internet Advertising Objective: Create awareness of a website. PPs’ Role: Products imprinted with a website address serve to “instant message” recipients in many locations. Targeted reminders can be desktop items like pen holders, mousepads, etc., which provide constant direction to a desired website.
#7: Direct-Response Advertising Objective: Generate a measurable result. PPs’ Role: When used as an incentive, they can motivate the target audience toward a desired action. This creates an opportunity to build a prospect database or increase business with current clients.
#6: Consumer & Trade Promotions Objective: Stimulate sales activities. PPs’ Role: Consumers have long been known to respond to free promo offers. Generate action through sweepstakes/contests. Build traffic with premiums/incentives. Complement collateral materials by carrying through a theme. Prizes, rewards, giveaways can all be powerful motivation, but only when carefully chosen and applied.
#5: Employee Communication/Motivation Objective: Inform and increase productivity. PPs’ Role: Use imprinted products to bring enhanced attention to a matter, whether it involves a corporate activity, safety concerns, rule change, new prices, etc. When used as gifts or rewards, promo products can foster a sense of appreciation and teamwork.
#4: Customer Service Objective: Enhance interaction with customers PPs’ Role: They can be used to prompt survey completion, to apologize for a service/product problem, or to motivate employees to communicate with patience and a smile.
#3: Trade Shows Objective: Generate qualified traffic PPs’ Role: An imprinted product can create awareness of a company’s presence at a show. As incentives, they can entice key prospects/clients to schedule visits or leave information about their business/needs at a booth. A giveaway at the show can serve as a reminder of a product or service.
#2: Customer Acquisition/Retention Objective: Gain/retain/regain customers PPs’ Role: They can open doors for salespeople, warming what would be a cold-call otherwise. Once contact is made, small imprinted items can support a sales presentation.
The Number 1 Way To Utilize Promotional Products…Customer Awareness/Appreciation Objective: Repeated impressions PPs’ Role: By using office related, personal and home-based products your company can remain prominent in your client’s minds. A small useful gift can be used to show your appreciation for the opportunity to serve them.
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